Use this method if you’re wanting to really highlight a particular hashtag or if it’s important to your organization’s brand. This is the less common way to add video hashtags. You can also add hashtags to the video title itself which will override any hashtags you add to the video description. use a niche / ownable category hashtag (eg: #seotools).use a popular category hashtag (eg: #seo).We recommend assigning your first 3 YouTube hashtags this way: You can add up to 15 hashtags in the description but the first 3 hashtags are the most important because YouTube takes these first 3 hashtags and adds them as clickable links above your video title:Ĭlicking these hashtags takes you to a hashtag page showing all other videos on YouTube which use the hashtag, so be mindful of how active your competitors are on the hashtags you use and try to include a mix of competitive and unique hashtags: In this example below, SEOptimer has added 3 hashtags into the bottom of their video description: There isn’t any special field or method for adding hashtags, you simply add them within the text of your video description. This is the most common way to add hashtags to your YouTube videos. There are 2 ways to add Hashtags to your videos: 1. Hashtags on YouTube are used much like how hashtags are used on other social media channels - they’re designed to group similar videos around topics or themes. With 500 hours of video uploaded to YouTube every minute (!!!) you need to do everything you can to help users find your videos in the vast ocean of videos on YouTube. Whereas for most YouTube users, the first thing they do when opening the app or going to the site is to perform a keyword search. This makes it really unique in the world of social media since we tend to search less on other social channels (if at all). We need to think about YouTube less as a social media channel (although it certainly is one) and more like a search engine. Optimizing your videos to make them easily found is the best way to maximize your exposure on YouTube.

These two reasons alone make YouTube a high priority channel for any marketer. YouTube is the 2nd largest search engine in the world (after Google) and it rivals Facebook in most countries in terms of monthly active users.

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